Identity-based Authenticity of SMIs – Conceptualization and Empirical Testing of the Construct and its Antecedents
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Markstones_74_Arbeitspapier_Luisa_Mahn_30.05.2023 (1).pdf | 1.13 MB | Adobe PDF | View/Open |
Authors: | Burmann, Christoph ![]() Mahn, Luisa |
Publisher: | markstones Institute of Marketing, Branding & Technology | Abstract: | - |
Keywords: | - | Issue Date: | May-2023 | Series: | Markstones-Arbeitspapiere | Volume: | 74 | Type: | Buch, Monographie | ISSN: | 1613-0936 | Secondary publication: | no | DOI: | 10.26092/elib/3466 | URN: | urn:nbn:de:gbv:46-elib84328 | Institution: | Universität Bremen | Faculty: | Fachbereich 07: Wirtschaftswissenschaft (FB 07) | Institute: | markstones Institute of Marketing, Branding & Technology |
Appears in Collections: | Forschungsdokumente |
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