Brand Equity Management vs. Customer Equity Management? - Zur Integration zweier Managementkonzepte
| File | Description | Size | Format | |
|---|---|---|---|---|
| LiM-AP-19-Brand-Equity-Management_vs._Customer-Equity-Management.pdf | 447.94 kB | Adobe PDF | View/Open |
| Authors: | Burmann, Christoph  Jost-Benz, Marc |
Editors: | Burmann, Christoph |
Publisher: | Lehrstuhl für innovatives Markenmanagement und Marketing (LiM) | Abstract: | Brand Equity Management vs. Customer Equity Management? - Zur Integration zweier Managementkonzepte |
Keywords: | Brand Equity Management; Customer Equity Management; Managementkonzepte | Issue Date: | Nov-2005 | Series: | LiM-Arbeitspapiere | Volume: | 19 | Type: | Artikel/Aufsatz | ISSN: | 1613-0936 | DOI: | 10.26092/elib/1741 | URN: | urn:nbn:de:gbv:46-elib61790 | Institution: | Universität Bremen | Faculty: | Fachbereich 07: Wirtschaftswissenschaft (FB 07) | Institute: | Lehrstuhl für innovatives Markenmanagement und Marketing (LiM) |
| Appears in Collections: | Forschungsdokumente |
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