Qualität im Betrieblichen Gesundheitsmanagement zwischen wissenschaftlichem Anspruch und betrieblicher Wirklichkeit. Eine Fallstudie aus der Automobilindustrie zur qualitätsgesicherten Vorgehensweise im Betrieblichen Gesundheitsmanagement

Quality guidance and quality assurance of workplace health promotion gained in importance since the beginning of the development in the 1980s increasingly. Based on the permanent development and incremental diffusion of health promotion concepts and programs in recent years, the requirements for a professional scientifically approach and appropriate standards have grown. Further, the compulsory health insurance and companies as sponsors and inves-tors became increasingly interested in investing limited resources efficiently and effectively. So far there is no standardized approach to quality assurance in workplace health promotion subsisting. In general, the difficulty of creating measureable effectiveness of health promotion can be explained by the fact that health and illness is not a simple cause-effect model, but subjected to multi-attribute influences. These extend into different areas of life in turn, so that a precise delimitation and assignment is hardly possible. For making workplace health promotion successful and obtain acceptance in the long term, a systematic approach, economic behavior and also the development and application of survey instruments is required. These should provide scientifically based, measurable results, while settle the claim of workable solutions at once. The aim of this study was to assess the feasibility of a quality-oriented health management in the light of scientific requirements, and operational practice. In this way should be provided for a permanent implementation and appliance. From the point of few of the company and the internal workplace health promotion it has been essential, implementing a high-quality health care management by dint of the existing, limited resources. First step was matching the theoretical status quo of the specialist literature with that of the researched company, in terms of structure and organization, planning and communication, and the application of project-, process- and quality-management-tools, that are required for a successful health care management. In a second step, two specific studies were conducted in the context of the case study. The first one deals with the possibilities and limits of an all-embracing workplace health report in everyday business. The second exploration focused on a quality-oriented approach in the planning, implementation and evaluation of an enduring health promotion activity, in the form of a mobile training platform.