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  4. Customer Equity Management in kontinuierlichen Dienstleistungen
Citation link
10.26092/elib/1742

Customer Equity Management in kontinuierlichen Dienstleistungen

Date Issued
2005-06
Author(s)
Burmann, Christoph
Hundacker, Stefan
Editor(s)
Burmann, Christoph
Abstract
Customer Equity Management in kontinuierlichen Dienstleistungen
Subjects
Customer Equity Management

; 

kontinuierliche Dienstleistungen
Institution
Universität Bremen
Faculty
Fachbereich 07: Wirtschaftswissenschaft (FB 07)
Institute
Lehrstuhl für innovatives Markenmanagement und Marketing (LiM)
Type
journal article
Serie(s)
LiM-Arbeitspapiere
Band
18
License
https://creativecommons.org/licenses/by/4.0/
Language
German
File(s)
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LiM-AP-18-Customer-Equity-Management.pdf

Size

497.86 KB

Format

Adobe PDF

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