The role of the origin in international brand management

Strenzke, Jan-HendrikJan-HendrikStrenzkeBurmann, Christoph2022-08-252022-08-252003-121613-0936https://media.suub.uni-bremen.de/handle/elib/6192https://doi.org/10.26092/elib/1754The role of the origin in international brand managementenCC BY 4.0 (Attribution)https://creativecommons.org/licenses/by/4.0/international brand management300 Sozialwissenschaften::330 WirtschaftThe role of the origin in international brand managementText::Zeitschrift::Wissenschaftlicher Artikel10.26092/elib/1754urn:nbn:de:gbv:46-elib61922