Burmann, ChristophChristophBurmannVarvier, Jean-LouisJean-LouisVarvierBurmann, Christoph2022-08-242022-08-242022-01https://media.suub.uni-bremen.de/handle/elib/612810.26092/elib/1690Brand Personality Measurement with the Neo-Jungian Archetypes framework57enCC BY 4.0 (Attribution)https://creativecommons.org/licenses/by/4.0/Brand PersonalityNeo-Jungian Archetypes framework330Brand Personality Measurement with the Neo-Jungian Archetypes frameworkBuch, Monographieurn:nbn:de:gbv:46-elib61284