Re-modeling the brand funnel to address changes in consumer behavior : State of the literature and future research needs

Burmann, ChristophChristophBurmannDierks, AlexanderAlexanderDierksBurmann, Christoph2022-08-242022-08-242015-111613-0936https://media.suub.uni-bremen.de/handle/elib/614210.26092/elib/1704Re-modeling the brand funnel to address changes in consumer behaviorenCC BY 4.0 (Attribution)https://creativecommons.org/licenses/by/4.0/brand funnelconsumer behaivor330Re-modeling the brand funnel to address changes in consumer behavior : State of the literature and future research needsArtikel/Aufsatzurn:nbn:de:gbv:46-elib61420