Burmann, ChristophChristophBurmannJost-Benz, MarcMarcJost-BenzBurmann, Christoph2022-08-252022-08-252005-111613-0936https://media.suub.uni-bremen.de/handle/elib/617910.26092/elib/1741Brand Equity Management vs. Customer Equity Management? - Zur Integration zweier ManagementkonzeptedeCC BY 4.0 (Attribution)https://creativecommons.org/licenses/by/4.0/Brand Equity ManagementCustomer Equity ManagementManagementkonzepte330Artikel/Aufsatzurn:nbn:de:gbv:46-elib61790