Influencer Impartiality Disclosure on Instagram: The effects of impartiality disclosure on brand objectives, for no and multiple product endorsements

Burmann, ChristophChristophBurmannOprea, CorinaCorinaOpreaBurmann, Christoph2022-08-242022-08-242021-051613-0936https://media.suub.uni-bremen.de/handle/elib/6131https://doi.org/10.26092/elib/1693Influencer Impartiality Disclosure on Instagram: The effects of impartiality disclosure on brand objectives, for no and multiple product endorsementsenCC BY 4.0 (Attribution)https://creativecommons.org/licenses/by/4.0/impartiality disclosurebrand objectivesproduct endorsements300 Sozialwissenschaften::330 WirtschaftInfluencer Impartiality Disclosure on Instagram: The effects of impartiality disclosure on brand objectives, for no and multiple product endorsementsText::Zeitschrift::Wissenschaftlicher Artikel10.26092/elib/1693urn:nbn:de:gbv:46-elib61310