Citation link:
https://doi.org/10.26092/elib/1754
The role of the origin in international brand management
| File | Description | Size | Format | |
|---|---|---|---|---|
| LiM-AP-06-Brand_Origin.pdf | 1.96 MB | Adobe PDF | View/Open |
| Authors: | Strenzke, Jan-Hendrik | Editors: | Burmann, Christoph  |
Publisher: | Lehrstuhl für innovatives Markenmanagement und Marketing (LiM) | Abstract: | The role of the origin in international brand management |
Keywords: | international brand management | Issue Date: | Dec-2003 | Series: | LiM-Arbeitspapiere | Volume: | 6 | Type: | Artikel/Aufsatz | ISSN: | 1613-0936 | DOI: | 10.26092/elib/1754 | URN: | urn:nbn:de:gbv:46-elib61922 | Institution: | Universität Bremen | Faculty: | Fachbereich 07: Wirtschaftswissenschaft (FB 07) | Institute: | Lehrstuhl für innovatives Markenmanagement und Marketing (LiM) |
| Appears in Collections: | Forschungsdokumente |
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