Brand Equity Management vs. Customer Equity Management? - Zur Integration zweier Managementkonzepte
| File | Description | Size | Format | |
|---|---|---|---|---|
| LiM-AP-19-Brand-Equity-Management_vs._Customer-Equity-Management.pdf | 447.94 kB | Adobe PDF | View/Open |
| Authors: | Burmann, Christoph  Jost-Benz, Marc |
| Editors: | Burmann, Christoph |
| Publisher: | Lehrstuhl für innovatives Markenmanagement und Marketing (LiM) |
| Abstract: | Brand Equity Management vs. Customer Equity Management? - Zur Integration zweier Managementkonzepte |
| Keywords: | Brand Equity Management; Customer Equity Management; Managementkonzepte |
| Issue Date: | Nov-2005 |
| Series: | LiM-Arbeitspapiere |
| Volume: | 19 |
| Type: | Artikel/Aufsatz |
| ISSN: | 1613-0936 |
| DOI: | 10.26092/elib/1741 |
| URN: | urn:nbn:de:gbv:46-elib61790 |
| Institution: | Universität Bremen |
| Faculty: | Fachbereich 07: Wirtschaftswissenschaft (FB 07) |
| Institute: | Lehrstuhl für innovatives Markenmanagement und Marketing (LiM) |
| Appears in Collections: | Forschungsdokumente |
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