Product Placement – State Of The Art und Forschungsbedarf
| File | Description | Size | Format | |
|---|---|---|---|---|
| LiM-AP-52_Product_Placement.pdf | 837.3 kB | Adobe PDF | View/Open |
| Authors: | Burmann, Christoph  Wegener, Katrin |
Editors: | Burmann, Christoph |
Publisher: | Lehrstuhl für innovatives Markenmanagement und Marketing (LiM) | Abstract: | Product Placement – State Of The Art und Forschungsbedarf |
Keywords: | Product Placement; State Of The Art | Issue Date: | Mar-2013 | Series: | LiM-Arbeitspapiere | Volume: | 52 | Type: | Artikel/Aufsatz | ISSN: | 1613-0926 | DOI: | 10.26092/elib/1706 | URN: | urn:nbn:de:gbv:46-elib61446 | Institution: | Universität Bremen | Faculty: | Fachbereich 07: Wirtschaftswissenschaft (FB 07) | Institute: | Lehrstuhl für innovatives Markenmanagement und Marketing (LiM) |
| Appears in Collections: | Forschungsdokumente |
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