Influencer Impartiality Disclosure on Instagram: The effects of impartiality disclosure on brand objectives, for no and multiple product endorsements
| File | Description | Size | Format | |
|---|---|---|---|---|
| markstones_Arbeitspapier_68_Corina_Oprea-1.pdf | 2 MB | Adobe PDF | View/Open |
| Authors: | Burmann, Christoph  Oprea, Corina |
Editors: | Burmann, Christoph |
Publisher: | markstones Institute of Marketing, Branding & Technology | Abstract: | Influencer Impartiality Disclosure on Instagram: The effects of impartiality disclosure on brand objectives, for no and multiple product endorsements |
Keywords: | impartiality disclosure; brand objectives; product endorsements | Issue Date: | May-2021 | Series: | Markstones-Arbeitspapiere | Volume: | 68 | Type: | Artikel/Aufsatz | ISSN: | 1613-0936 | DOI: | 10.26092/elib/1693 | URN: | urn:nbn:de:gbv:46-elib61310 | Institution: | Universität Bremen | Faculty: | Fachbereich 07: Wirtschaftswissenschaft (FB 07) | Institute: | markstones Institute of Marketing, Branding & Technology |
| Appears in Collections: | Forschungsdokumente |
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