Brand Personality Measurement with the Neo-Jungian Archetypes framework
| File | Description | Size | Format | |
|---|---|---|---|---|
| Arbeitspapier_Jean-Louis_Varvier.pdf | 2.47 MB | Adobe PDF | View/Open |
| Authors: | Burmann, Christoph  Varvier, Jean-Louis |
Editors: | Burmann, Christoph |
Publisher: | markstones Institute of Marketing, Branding & Technology | Abstract: | Brand Personality Measurement with the Neo-Jungian Archetypes framework |
Keywords: | Brand Personality; Neo-Jungian Archetypes framework | Issue Date: | Jan-2022 | Series: | Markstones-Arbeitspapiere | Volume: | 70 | Pages: | 57 | Type: | Buch, Monographie | Secondary publication: | no | DOI: | 10.26092/elib/1690 | URN: | urn:nbn:de:gbv:46-elib61284 | Institution: | Universität Bremen | Faculty: | Fachbereich 07: Wirtschaftswissenschaft (FB 07) | Institute: | markstones Institute of Marketing, Branding & Technology |
| Appears in Collections: | Forschungsdokumente |
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