Individual values as a basis for selective media exposure

Abstract

The dissertation consists of five interrelated research papers which together investigate the role of individual values in the consumption of online media content. The first paper describes the situations in which reliance on individual values, as against to political attitudes or political beliefs used in past research, can contribute to the selective media exposure and echo chamber research. Papers 2 and 3 investigate how values motivate interest in the Olympic media coverage. Papers 4 and 5 investigate whether people prefer media content that communicates their values in daily life.