Public Private Partnership (PPP) als optionale Strategie für Messeveranstalter - Eine empirische Analyse über PPP im Strategischen Management von internationalen Messeveranstaltern

Abstract

This thesis can be characterized to with the following sting words: The scientific problem definition consists of two elements: a)Public Private Partnership as an optional strategy for international fair organizers in connection with strategies for a market entry and a market processing. b)Clarification of fair terms on a scientific basis for a first step for the formation of theory approaches for the fair economy.Solution trial for the first element: Online interview of international fair organizers with the following items: Motives on foreign markets, elements of internationalization strategies, organizational forms of foreign daughters, competences of subsidiaries, minimum requirements to exhibition grounds and fair Slots. Distinction of the items after three prospects: EPRG concept of Perlmutter, type "fair organizer" and type "internationalization and stage of development of countries". Solution trial for the second element: Development of scientific definitions for the phenomenon "fair", the institution "fair organizer", "fair place" and "fair Slot". Furthermore a multidimensional fair typology has been conceived. The conceptional cover framework consists of the following components: Explanation of "cooperations" with Principal agent theory; Transaction cost theory andProperty-Rights theory. Explanation of the typical internationalization strategies of fair organizers with a combination from several theories. The select theoretical explanation contributions of Aharoni, Porter, Dunning and Uppsala school are part of it.