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Citation link: http://nbn-resolving.de/urn:nbn:de:gbv:46-diss000105482
00010548.pdf
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Integration von Finanzdienstleistungen zur Allfinanz - Analyse der Hintergründe und Erfolgsfaktoren von Allfinanzkonzepten unter Einbeziehung von fünf Fallstudien"


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Other Titles: Integration of financial services - analysis of the main drivers and success factors of bancassurance partnerships
Authors: Hashagen, Anne 
Supervisor: Hickel, Rudolf 
1. Expert: Hickel, Rudolf 
2. Expert: Huffschmid, Jörg 
Abstract: 
After the dawn of the bancassurance concept in the 1980`s, the recent merger and aquisition wave has demonstrated that partnerships between banks and insurance houses are back in fashion. The purpose of the first part of the thesis is to illustrate the main drivers behind this renaissance, the status quo of the concept in Europe and its success stories. The second part of the thesis informs about ways in which successful bancassurance partnerships can be set up. The various methods in use today concerning product range, contractual relationships and distribution channels are discussed with reference to 5 European case studies.
Keywords: bancassurance, financial services, diversification, merger and aquisition, Allfinanz
Issue Date: 27-Nov-2006
Type: Dissertation
URN: urn:nbn:de:gbv:46-diss000105482
Institution: Universität Bremen 
Faculty: FB7 Wirtschaftswissenschaften 
Appears in Collections:Dissertationen

  

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