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  4. Product Placement – State Of The Art und Forschungsbedarf
Citation link
10.26092/elib/1706

Product Placement – State Of The Art und Forschungsbedarf

Date Issued
2013-03
Author(s)
Burmann, Christoph
Wegener, Katrin
Editor(s)
Burmann, Christoph
Abstract
Product Placement – State Of The Art und Forschungsbedarf
Subjects
Product Placement

; 

State Of The Art
Institution
Universität Bremen
Faculty
Fachbereich 07: Wirtschaftswissenschaft (FB 07)
Institute
Lehrstuhl für innovatives Markenmanagement und Marketing (LiM)
Type
journal article
Serie(s)
LiM-Arbeitspapiere
Band
52
License
https://creativecommons.org/licenses/by/4.0/
Language
German
File(s)
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LiM-AP-52_Product_Placement.pdf

Size

837.3 KB

Format

Adobe PDF

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(MD5):ddd9d395d38cad7d6c0df674cf4b673d

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