Walter, Michael

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Walter, Michael
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Walter, Michael
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Michael H. Walter
ORCID

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    Der digitale Kleinanleger. Praktiken der Unsicherheitsbearbeitung in Internetforen
    (2015-12)
    Walter, Michael
    “Trade like a pro!”. “The whole stock market on your screen!” “Take control of your securities transactions yourself and be independent of time and place. place. “ The three advertising messages from two online brokers pointedly refer to a fundamentally changed trading practices of many small investors that have resulted from the possibilities of online trading. Until the end of the 1990s – and often beyond and often beyond – generally relied on the telephone and bank advisors to trade securities. Trading, the proliferation of discount online brokers and the establishment of the internet in everyday social life mean that today’s retail investors are able to operate independently on the financial market, regardless of time and place. To put it in the words of a small investor: With the computer the retail investor has “slipped into the driver’s seat” (cf. Zwick 2005: 30). With the rise of the digital do-it-yourself investor, the Internet has also become a central place for market observation, market analysis and knowledge acquisition as a form of self-expertization (cf. e.g. Zerfaß et al. 2012; Williamson/Smith 2010). One example of this is the now unmanageable online secondary market for which, among other things, includes free financial portals, trading software, newsletters, stock market blogs, YouTube tutorials and the internet forums that are the focus here.
    Book
    Band:No. 09 (2015)
      36  46
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    How to conduct interviews on media repertoires as routine practices – problems and empirical experiences
    (2016-04)
    Klein, Juliane
    ;
    Schimank, Uwe
    ;
    Walter, Michael
    Against the backdrop of a changing media environment, the practices individuals apply on a daily basis and in different life spheres have altered dramatically. Small investors, for instance, increasingly rely on the internet to follow financial market trends online or to gather information on the background of companies before investing in their stocks. However, it is an open question whether or not the individual is conscious or rather unaware of these changed practices since the use of different media might be inherent to their daily routine. This potential lack of awareness makes it difficult to research the role these Transforming Communications play in the individual’s conduct of life. Therefore, the purpose of this methodical chapter is to identify an interviewing strategy for cross-media studies that meet the requirement of openness so as to ensure the respondents’ freedom to set their own relevance structures, while at the same time maintaining the thematic focus on the interviewees’ media repertoire. Openness is the main principle that distinguishes qualitative social research from the quantitative approach. While in quantitative empirical research the investigator sets the relevance structures with the help of pre-formulated categories, the aim of qualitative empirical research is to avoid imposing a structure, but to reconstruct actors’ subjective relevance through the principle of openness (e.g. Przyborski/Wohlrab-Sahr 2009; 140). In the same vein, we aim to reconstruct the relevance individuals attach to their media repertoires and to media change in their conduct of life with respect to disturbances and coping.
    Report
    Band:No. 12 (2016)
      37  19